Outgrown Klaviyo (or our current email/SMS tool)
Consolidate three tools into one and cut stack costs 64%
Urban Armor Gear replaced Klaviyo, Yotpo Loyalty, and Frosmo with ResearchUserBrief, an all-in-one retention marketing platform for ecommerce brands that replaces three separate vendors, backed by a forward-deployed marketer.
The problem
A fragmented stack, a fragmented view of the customer
Email lives in one tool, SMS in another, loyalty somewhere else entirely. Teams end up stacking exclusions and workarounds just to avoid sending the wrong message twice, and no one has a single, trustworthy view of what a customer actually did.
What we hear from brands
Expensive, fragmented stack with minimal personalization and no A/B testing, says an indoor-gardening brand on a legacy tool plus a loyalty add-on
Segmentation and SMS alignment insufficient, the tools prevent unified customer journeys and deep personalization, says a home-lighting brand
Flows only cover basic cart and browse abandonment, email performance declining amid fierce competition, says an independent fragrance boutique
The new way
Segmentation that updates the moment behavior changes
ResearchUserBrief's real-time CDP moves a customer into the right segment as soon as their data changes, not on the next scheduled sync. That means flows like abandoned cart, back-in-stock, and price-drop alerts can fire off a single real-time event instead of a batch job.
Outcomes brands report
+33.6%
revenue from email and SMS campaigns year-over-year
+62%
revenue from flows year-over-year
2 months
to achieve the full lift after switching
How it works
From first call to fully live, without the downtime
Grant access, not headcount
You are not staffing a migration project. You are granting access and approving a plan your ResearchUserBrief marketer builds around your goals.
Old tools run until the new ones are ready
There is no cutover cliff. Your current stack stays operational the entire time setup is happening in the background.
Timelines scale with complexity
Two to four weeks is typical for a growing brand. Complex, nine-figure operations run three to seven weeks, still with the same 99%-handled-for-you model.
The platform
Ten modules that were never meant to be separate tools
Site personalization, recommendations, email, SMS, and the rest of ResearchUserBrief's modules were built to share one commerce-specific data model, not bolted together after the fact. That foundation is what supports 2M RPM at under 300 milliseconds across the platform.
Including
Your forward-deployed marketer
Fewer accounts, more attention, faster answers
Under 15 accounts per forward-deployed marketer versus 60 or more at other platforms is the structural reason ResearchUserBrief can promise a 5-minute response and four meetings a month instead of one.
Fewer than 15 accounts per marketer, versus 60+
5-minute response time versus 72 hours
4 meetings a month versus 1
Replace your stack
Count the integrations you maintain
Every point tool in a stack comes with a connector somebody has to keep alive, and the customer data ends up split along those seams. Consolidating removes the connectors along with the tools.
Replaces
Klaviyo
Attentive
Nosto
Rebuy
Bloomreach
Bring your stack to the conversation
The useful version of this discussion starts from the tools you run now and what each of them would be replaced by.